doug menuez 2.0: go fast, don’t crash

March 20, 2009, 12:00 am
Filed under: Field Notes & Essays | Tags: , , ,


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The new Emirates Airline worldwide campaign “Meet Dubai” of 18 ads created by Leo Burnett Dubai is breaking this month. ¬†Commissioned to shoot for an entire month all over Dubai, this project epitomizes everything I have been saying about merging art and commerce: get hired for your eye and paid to shoot what you love and would be shooting anyway. The creative team and client gave me a free h

and to document the daily lives of Dubai citizens from a range of cultural and economic backgrounds, exploring the traditional Arab culture and modern Western influences, as I normally would on my own. Does not get better or more fun than this if you work for a living. And yes, these kinds of campaigns are becoming rare as the economy sinks.


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[…] fascinated with finding the balance between art and commerce, evidenced in a post about a commercial campaign for Emirates Airline that allowed him to “get paid to shoot what [he] love[s] and would be shooting anyway”. […]

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