doug menuez 2.0: go fast, don’t crash

March 20, 2009, 12:00 am
Filed under: Field Notes & Essays | Tags: , , ,


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The new Emirates Airline worldwide campaign “Meet Dubai” of 18 ads created by Leo Burnett Dubai is breaking this month.  Commissioned to shoot for an entire month all over Dubai, this project epitomizes everything I have been saying about merging art and commerce: get hired for your eye and paid to shoot what you love and would be shooting anyway. The creative team and client gave me a free h

and to document the daily lives of Dubai citizens from a range of cultural and economic backgrounds, exploring the traditional Arab culture and modern Western influences, as I normally would on my own. Does not get better or more fun than this if you work for a living. And yes, these kinds of campaigns are becoming rare as the economy sinks.


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[…] fascinated with finding the balance between art and commerce, evidenced in a post about a commercial campaign for Emirates Airline that allowed him to “get paid to shoot what [he] love[s] and would be shooting anyway”. […]

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